Director of Marketing Communications
2014-08Present
Universal Exports
- Developing, maintaining, and executing an ongoing strategic communications plan.
- Creating over $1 million in new opportunities in a single quarter.
- Managing the budget of over $1 million; staff of 5 employees; numerous targeted global business relationships.
- Ensuring all communications programs align with the company’s overall strategic business goals.
- Ensuring consistency of brand positioning by managing messages and by closely integrating related communications activities.
- Responsible for development and execution of content marketing strategy and planning.
- Managing the flow of content marketing projects from conception through execution including; lead generation and nurturing content (like white papers/eBooks), public relations and press releases, product overviews, webinars, email marketing, case studies, videos, newsletters, websites, and social media.
- Tracking and measuring content marketing performance.
Director, Corporate Marketing Communications
2010-042014-07
Merkle
- Launched the global brand program, regained favorable interbrand rating.
- Developed new creative and messaging to effectively re-position the company.
- Delivered $1M in savings via global infrastructure for communications tools & resources.
- Reduced museum & archives cost by 30% while improving service to internal customers.
- Delivered 20% increase in revenue from key accounts.
- Reduced packaging expenses by 23% globally while improving the effectiveness.
- Led new product launches for digital phones and other PCS devices.
- Cut 20% of promotional program expense while improving fill rates and decreasing inventory.
Marketing Communications Manager
2007-122010-03
Sid Lee
- Responsible for all advertised planning and execution - both print and online.
- Managed advertising budget.
- Project Manager for annual user conference included over 600 customers, 50 speakers, and 30 vendors.
- Responsible for collateral development included brochures, case studies and white papers, and email marketing.
- Developed video product demonstrations.
- Implemented a lead nurturing program and closed-loop inbound marketing solution for tracking and measuring performance.
- Migrated website over to a content management system.
- Extended international website reached by adding the German accessibility.
Master of Business Administration
20042006